Proven Strategies for Growth and Engagement

Over the past several years, I have been working directly with Vistage chairs to develop a marketing and brand strategy for recruiting qualified CEO, Key Group, and Trusted Advisor candidates. I have now structured this process into a 5-week consultation process where I can teach you and your team exactly how to do it.

WEEK 1: SETUP & BRAND

Creation of accounts on relevant new platforms for email newsletters, calendar management, social media,
Creation of a Brand Kit specific to you and your practice to use across platforms
- Consistent profile picture, tagline, color palette, logo (if applicable)

WEEK 2: DIRECT PROSPECTING

Generation of “Saved Search” with appropriate parameters on SalesNavigator
ChairApp “Candidate Search” Tutorial
Email Cadence Copy
- Emails 1, 2, and 3 for prospects
- Email Newsletter Template
LinkedIn direct messaging copy

WEEK 3: CONTENT STRATEGY

Creation of content schedule
Brainstorming of ideas for videos, posts, and engaging content to share
Utilization/reworking of any already existing materials

WEEK 4: CONTENT EXECUTION

Filming content tutorials
Content generation and scheduling tutorials

WEEK 5: FUTURE PLANNING

Review of new marketing practices and any remaining tutorials/training

Ready to get started? Send me a message today to elevate your practice.

Jeff Oak

Grayce Carson has transformed my marketing and outreach to CEOs, owners and senior executives. She combines a data driven analytical mind with creativity, energy, determination and technical savvy. And she’s an absolute pleasure to work with!

Rick Vanasse

Grayce is an extraordinary digital marketeer! Need help, give her a call.

Clyde Northrop

Any chair should really consider working with Grayce. She has helped me and my social media person really step up and improve our game.